Dashing Diva nails salon formula

Since the Dashing Diva nail salon chain opened its first location at 41 East 8th Street, franchises of the company have begun operating on the Upper East and Upper West sides, Carroll Gardens and in other U.S. and international cities. Despite the abundance of local nail salons, the chain has become popular in the city for its pink interiors, theme nights and emphasis on hygiene. The salon’s treatments also cost, on average, much more than those of a regular salon. “We’ve changed the whole notion of the neighborhood nail salon,” said the company’s COO. “It’s become a destination.” more [Sun]