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Don’t use the f-word to describe Broadway Partners

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From the June issue: In real estate circles, describing a firm as a “flipper” is somewhat like characterizing a politician as “calculating.” Sure, on its face, being viewed as a savvy decision maker — or, in this case, a dealmaker — could be embraced as flattery. But in these worlds, both words carry a negative connotation. So, just like Hillary Clinton’s supporters would prefer you call her “judicious,” champions of Broadway Partners would prefer you call the firm “wise.” more By Adam Stone

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