Mayor Bloomberg has proposed a plan for the city to purchase Thor Equities’ Coney Island property so that it can “preserve the world’s most famous urban amusement park in perpetuity.” Coney East, between the Cyclone and Keyspan Park, would be designated as parkland and leased to an amusement park operator. Deputy Mayor Dan Doctoroff said the city would find a developer “with real, world-class experience in developing a one of a kind attraction. It’s very very different from building a shopping center.” Doctoroff said developer Joseph Sitt “will be afforded the opportunity to swap his land for another parcel, or for cash, at a premium. We think it will be very compelling.” A reply from Thor’s spokesperson said the firm was “optimistic that a deal can be reached between the city, the landowners and the community.”