NJ developers try to burnish cities’ image

Developers in Jersey City, Trenton and Newark are trying to get rid of the cities’ bad reputations to bring in residents. To draw people to Newark, Cogswell Realty Group put pro-Newark ads on coffee cup sleeves for commuters at Penn Station, and installed safety-enhancing lighting at the exterior of its rental building, Eleven80. Michael Goldstein of HHG Development Associates created a Web site for Trenton, hiddentrenton.com, highlighting the area’s restaurants, recreation and ambiance.