Alfa plans 65-unit, 20-story Gramercy condo

Developer paid $70M for four buildings on site in August

Alfa Development filed plans for a 20-story condominium building on a site it acquired for nearly $70 million last year, the firm told The Real Deal.

The roughly 104,700-square-foot property at 200 East 21st Street, also known as 253-261 Third Avenue, is expected to hold 65 condo units and a 7,200-square-foot ground-floor retail space. The apartments will range from one- to four-bedrooms.

Alfa, a Chelsea-based development firm led by Michael Namer, hired BKSK as the architect, but has not yet decided on pricing or hired a brokerage to market the apartments.

The prices will likely be in the vein of Chelsea Green, a 14-story, 51-unit condo building at 151 West 21st Street also developed by Alfa. Prices at the eco-friendly building, which opened in 2014, range from $800,000 to $8.8 million, according to StreetEasy.

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Alfa acquired the four mixed-use buildings on the site from Kevin Maloney’s Property Markets Group and Kasra Sanandaji’s Apex Investments for $69.6 million last summer, as TRD reported. Back in 2014, PMG and Apex toyed with the idea of developing an affordable housing property there.

Alfa submitted a permit application Tuesday, about two months after receiving approval to demolish the existing properties, according to the Department of Buildings.

Elsewhere in the neighborhood, Toll Brothers is planning a 18-story, 133-unit condo building at 122 East 23rd Street.

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Alfa plans 65-unit, 20-story Gramercy condo

Developer paid $70M for four buildings on site in August

Alfa Development filed plans for a 20-story condominium building on a site it acquired for nearly $70 million last year, the firm told The Real Deal.

The roughly 104,700-square-foot property at 200 East 21st Street, also known as 253-261 Third Avenue, is expected to hold 65 condo units and a 7,200-square-foot ground-floor retail space. The apartments will range from one- to four-bedrooms.

Alfa, a Chelsea-based development firm led by Michael Namer, hired BKSK as the architect, but has not yet decided on pricing or hired a brokerage to market the apartments.

The prices will likely be in the vein of Chelsea Green, a 14-story, 51-unit condo building at 151 West 21st Street also developed by Alfa. Prices at the eco-friendly building, which opened in 2014, range from $800,000 to $8.8 million, according to StreetEasy.

Sign Up for the undefined Newsletter

By signing up, you agree to TheRealDeal Terms of Use and acknowledge the data practices in our Privacy Policy.

Alfa acquired the four mixed-use buildings on the site from Kevin Maloney’s Property Markets Group and Kasra Sanandaji’s Apex Investments for $69.6 million last summer, as TRD reported. Back in 2014, PMG and Apex toyed with the idea of developing an affordable housing property there.

Alfa submitted a permit application Tuesday, about two months after receiving approval to demolish the existing properties, according to the Department of Buildings.

Elsewhere in the neighborhood, Toll Brothers is planning a 18-story, 133-unit condo building at 122 East 23rd Street.

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