Global Holdings lands second major tenant for rebranded 1250 Broadway

StreetEasy has new neighbors.

A few months after Zillow Group inked a 130,000-square foot lease at the rebranded NoMad Tower, Eyal Ofer’s Global Holdings Management Group has landed another major tenant for the rebranded property: language services and tech firm TransPerfect.

Eyal Ofer’s Global Holdings bought the property at 1250 Broadway from Jamestown and Murray Hill Properties in 2016, for $565 million. The company rebranded the 39-story office tower as “NoMad Tower” and put a 435,000-square foot block on the market in 2017.

As part of a $50 million renovation, the building’s lobby was moved from West 32nd Street to West 31st Street, and the facade for the lower floors was redesigned.

TransPerfect, which counts translations.com among its subsidiaries, will occupy five floors in the building and have a private ground-floor lobby and entrance. The company recently emerged from a messy corporate divorce between its two co-founders, Liz Etling and Phil Shawe, with Shawe ultimately buying out Etling’s share.

The landlord was represented by a JLL leasing team led by Paul Glickman, while TransPerfect was represented by a team of brokers from CBRE and Real Broker LLC. [NYP] — Kevin Sun