• About us

    Widely considered the bible of real estate The Real Deal is mandatory reading for anyone in the industry or servicing it. Real estate professionals on every level consistently turn to this definitive publication in print and online for timely information, relevant statistics, unique perspectives, market trends, and laser-sharp insights.

    REAL COVERAGE
    Our in-depth reporting includes breaking news and market trends on brokerage, development, lending, finance, architecture, property management and more. The Real Deal features more original reporting on the real estate market than all
    other daily and weekly publications!
    REAL REACH
    The Real Deal has combined print readership of 500K+ and 700K+ online. And our readers all have one thing in common: a desire for the most insightful news and analysis on real estate in NYC, SoCal, SoFla & Chicago. And they always get it, which is why The Real Deal boasts a 78% renewal rate and an over 70% sell-through rate at newsstands.


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    Digital Metrics


    Our Market

     New YorkSouth FloridaLos AngelesChicago
    NEW STORIES PER DAY25151515
    MONTHLY VISITORS2M+600,000300,000100,000
    PAGE VIEW PER MONTH10 Million+2 Million+1.5 Million+1.5 Million+
    AVERAGE VISIT TIME33 Min.19 Min. 43 Sec18 MIn. 26 Sec.7 Min. 25 Sec
    NEW VISITORS 750,00+200,00+110,000+42,000+
    PAGES VISITED PER USERS4.783.193.031.39

    Our Readers


    DIGITAL FACT SHEET


    The website with the most disproportionately wealthy visitors isThe Real Deal, a website about New York, Los Angeles and Miami real estate news, with 27.2% of its readers making more than $150,000. The Real Deal is followed by startup database Crunchbase and DC Urban Mom, a blog and forum for Washington, D.C. parents (where, incidentally, the question of what defines “rich” seems to come up fairly often).
    The Real Deal also pops up on the list of websites with the most educated audience (79.2% of visitors have an undergraduate degree), as does CrunchBase (86.1%).


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    Digital Opportunities | Desktop


    Digital Opportunities | High Impact Units


    Digital Opportunities | Homepage Takeover


    Digital Opportunities | Mobile


    Sponsored Content | Website


    Sponsored Content | Elert


    EMAIL MARKETING | DAILY NEWSLETTER

    EMAIL MARKETING | DEDICATED EMAIL

    WEB SERIES | HEAVY HITTERS VIDEO PACKAGE

    The Real Deal is offering the opportunity for brands to align with the top names and the latest thought leadership on the most buzzed about stories in real estate. Features women and men who have shaped the New York skyline to chat about their careers, market trends and the news of the day. Past guests in Studio include some of the biggest players in the business, from developers to brokers to top lawyers and financiers, including:

    • Steve Witkoff – The Witkoff Group/li>
    • Ryan Serhant – Nest Seekers
    • John Banks – REBNY
    • Ziel Feldman – HFZ Capital Group

    Sponsorship includes:

    • 100% SOV on desktop and mobile for one month of sponsored videos
    • Four 3 to 4 minute hosted custom videos (sponsor to pick one heavy hitter)
    • Custom landing page currating all sponsored content
    • Logo will appear in video
    • Co-branded banners promoting web series
    • Social posts promoting the video to TRD readers on Twitter, YouTube, Facebook, Linked-In and Instagram
    • Promotion within daily newsletters
    • ROS display units

    DIGITAL PRICING

    PRINT | CORE MARKETS & DISTRIBUTION

    TheRealDeal is the largest real estate news outlet in the world, producing more content than any other. It is the Bible of the real estate news and analysis for anyone in the industry or servicing it.

    EDITORIAL CALENDARS

    NEW YORK

    JANUARY TBD
    FEBRUARY The top residential brokerages & investment sales firms
    MARCH The top architecture shops
    APRIL Elite office leasing firms
    MAY Dominant construction firms in NYC
    JUNE Biggest residential brokers
    JULY TBD
    AUGUST TBD
    SEPTEMBER The top commercial real estate lenders
    OCTOBER Most prominent real estate law firms
    NOVEMBER Titans of property management
    DECEMBER Biggest retail leasing firms

    SOUTH FLORIDA

    SPRING 2019 Ranking the top luxury brokers in Miami-Dade county. The biggest office trades of the year
    SUMMER 2019 Ranking South Florida’s top developers. The top retail brokerages in the region
    FALL 2019 Ranking the top lenders and construction loans. The priciest residential home sales of the year
    WINTER 2019 The top general contractors in Miami-Dade county. Agent movement between resi brokerages

    LOS ANGELES

    WINTER 2018-2019 Hot pockets: Looking at the most activ e single-family home markets Coworking’s top dogs: assessing the health of the top firms in the business
    SPRING 2019 Ranking the top luxury brokers in L.A. Who are biggest commercial lenders in L .A. County?
    SUMMER 2019 Ranking the top commercial brokerages in Los Angeles Investigating prop tech’s buzziest companies
    FALL 2019 Ranking the top property management companies in LA Taking the temperature on condo values: Resale versus new development

    DIGITAL PRICING

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    • Images must ha ve MINIMUM resolution of 300 dpi
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    • Text must not be closer than 1/4” from the trim
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    • OPI links must be turned off
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