How Viral Broker Cash Jordan Does Business

2020 was tough, said Union Square Property Management’s Cash Jordan. But it came with unexpected successes along with its challenges. For Jordan, it was the year an unexpected avenue of his business exploded — his YouTube apartment tours and TikTok videos shot him to nationwide acclaim.

“I have actually gotten messages from people that said, you know, we were looking at two apartments for our son or our daughter, and we saw one from another company, and we saw one with one of your agents. And when we found out it was your agent… We went with that apartment, cause we felt like we knew you already,” he said.

Check out our interview with Jordan to find out how social media stardom helped his business through the pandemic.

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