Name: Content is Capital: The business of real estate marketing in the social era
Uploaded: 2025-11-17T17:30:28Z

Uploads from The Real Deal

Nate Bargatze and Travis Kelce aren’t just entertaining fans — they’re buying into theme parks. The reason why might surprise you. Dive in to see what’s pulling celebrities into the thrill-ride industry.

#TravisKelce and Nate Borgatze are buying up amusement parks | TRD News

Sonder, the short-term rental unicorn that promised to reinvent hospitality, is being dismantled in Chapter 7 liquidation, leaving guests stranded, properties abandoned, landlords scrambling and employees blindsided.

Inside $2B proptech unicorn Sonder’s sudden collapse | TRD News

Miami's real estate market has long been fueled by international capital. But with a strong dollar and global economic uncertainty, where is the next wave of foreign investment coming from? Edgardo Defortuna and Craig Studnicky analyze the shifting tides of capital from Latin America, Asia, the Middle East, Europe, and beyond, and outline the strategies for attracting it back to South Florida.

World Money: Recapturing the international investor | TRD Forum

A billionaire Jose Cuervo scion may have tried a $90 million escape from one of NYC’s most notorious towers, 432 Park Avenue, where floods, cracks and lawsuits have hammered values.

Tequila #billionaire quietly tests $90M exit at troubled 432 Park | TRD News

Too much, too fast? Rethinking South Florida’s apartment boom | TRD Forum

Location is everything. But as Miami’s urban core nears capacity, where are the savviest developers looking next? Industry leaders Ugo Colombo and Camilo Miguel — who have a track record of staying ahead of the curve — share where they’re acquiring, what they’re building, and which emerging submarkets they believe will define the city’s next growth cycle. Get the inside track on the future of Miami’s expansion.

Pushing the envelope: Where top developers are placing their biggest bets | TRD Forum

Homebuilding giant Lennar outdid all developers who seized on south Miami-Dade's plentiful cheap land over the past five years, developing 8,500 homes, or 70 percent of the housing stock delivered in the area since 2020. Now, Lennar is pushing the boundary to south Miami-Dade development –– literally. It wants to build 7,800 homes and 2.4 million square feet of commercial space outside the Urban Development Boundary, a line drawn to restrict suburban sprawl. It's a politically fraught move and an uphill battle to project approval.

Homebuilding giant Lennar pushing the boundary to south Miami-Dade development | TRD News

Miami’s development scene is booming—but not without its growing pains. At the TRD Forum, we explored the cracks in the city’s development landscape and the challenges brought on by today’s economic realities. Don Kodsi, Ana Bozovic and Brad Meltzer shared candid insights on the path forward for developers, investors, and brokers navigating a complex and competitive market—offering strategies, solutions, and opportunities to thrive amid the squeeze.

Surviving the squeeze: Strategies for the market crunch | TRD Forum

Landlords who offer BILT rewards to their renters see a decrease in delinquencies and NSFs. TRD's Hannah Kramer sat down with BILT’s Executive Director of Resident Loyalty Margette Hepfner to learn why. 

How BILT rewards renters and creates community | Brand Studio

In today’s real estate market, attention is currency. The industry’s sharpest voices are leveraging social platforms, digital storytelling, and next-generation media strategies to build brands, attract clients, and sell multimillion-dollar properties. This conversation explores how top agents and creators harness new media not just to market homes, but to redefine success in real estate itself.

Content is Capital: The business of real estate marketing in the social era

Securing the biggest listing in the neighborhood isn’t luck — it’s the result of strategy, access, and precision. From cultivating the right networks to mastering the psychology of ultra-high-net-worth clients, top brokers have to know exactly where the market sits to get these unicorn listings and move them. Top agents from South Florida’s hottest markets, Margit Brandt, Dawn McKenna and Danny Hertzberg pull back the curtain on how they win and market the kinds of trophy properties that make headlines.

Resi Unicorns: How the hottest agents get hundred-million-dollar offers | TRD Forum

The fight for top agents and market dominance has never been more intense. Meanwhile, the way business is done is fundamentally shifting for agents – but can firms change with it? Side co-founder Guy Gal and Douglas Elliman CEO Michael Liebowitz debated the value they provide their agents, and the evolving relationship between agents and their houses. Is it about brand, tech, culture, or pure economics? This frank conversation about the business of brokerage is a must-watch for the entire industry.

Brokerage Wars: What do firms owe their agents? | TRD Forum

In a skyline full of supertall towers, how can a condo developer distinguish themselves? The Real Deal exclusively brought together Ian Bruce Eichner, Carlos Rosso and Kevin Maloney— masterminds behind Miami's most coveted condo projects to investigate their recipes for success. 

Who’s got the hottest condo in South Florida? | TRD Forum

In Miami's stratospheric luxury market, exceptional design is no longer an amenity — it's a fundamental requirement for closing record-breaking deals. Visionary designers and developers Ralph Choeff, Max Strang and Pascal Nicolai joined TRD to discuss how aesthetics drive value, attract an international clientele, and create the iconic brands that command the world's highest prices.

Taste maker, deal maker: The business of design | TRD Forum

Patrick Carroll made it big in real estate, selling his company at the market’s peak, only to face a very public personal and professional fall from grace. Reflecting on his journey, Carroll joined Amir Korangy for a rare, no-holds-barred conversation about resilience, redemption, and the lessons learned from the highs and lows of life in the spotlight, offering  firsthand accounts of mistakes, recovery, and the path forward. He provides insight into how timing, risk, and personal choices shaped one of real estate’s most dramatic stories, and how personal transformation intersects with professional legacy.

High stakes, hard lessons: The untold story of Patrick Carroll | TRD Forum

Luxury fashion brand Chrome Hearts purchased a small Malibu hotel called the Surfrider for $37.5 million, notching one of California’s priciest per-key deals ever and the priciest all year. Watch as we break down the deal.

Malibu exception: Boutique hotel deal among priciest in California history

Fueled by an influx of financial firms and major corporations, the demand for high-quality, amenitized office space is defying national trends. But the gold rush isn’t equal opportunity, and not every office landlord and broker will reap the benefits, especially as the market begins to change. 

The gamble on Miami's next generation of office space | TRD Forum

Miami's status as a global destination is undeniable, but the competition is fiercer than ever. At The Real Deal’s annual Miami Forum, sbe founder &amp; CEO Sam Nazarian broke down what it takes to win in today's market. From securing the right real estate to catering to a new class of discerning, deep-pocketed travelers, this conversation will explore the billions of dollars and relentless innovation required to stay on top.

The New VIP: Miami’s next generation of hotels, restaurants and hot spots

The Real Deal's Brand Studio took a New York Minute to learn how Christie’s International Real Estate Group is helping brokers take over the hot Hamptons market. 