Trend alert! The hottest new marketing trend for suburban housing developers is farms. They’re called “agrihoods,” and although they’ve been around since the 1980s, they are now becoming more popular with large developers, who are banking on farm-fresh food to lure people to their communities.
“The mainstream development community has come to think of these as a pretty good way to build a low-cost amenity that people seem to like and that also adds authenticity,” resident Urban Land Institute fellow Ed McMahon told Bloomberg. [more]