How real estate spins the press

From the May issue: As the media becomes more eager to report on real estate — a reflection of the importance of the industry to the New York economy — the players are becoming more adept at working with, and sometimes spinning, the press. “When I started out in the field, the print media would not even do a story unless the deal had closed,” said Steve Solomon, executive vice president and head of the real estate group at Rubenstein Associates, the public relations firm. “Now if someone is seen in a restaurant talking with somebody, there is a story about a deal the next day.” more By Jen Benepe