The LeBron James effect on condo sales

From the South Florida website: Realtors say that the buzz over new Miami Heat members LeBron James and
Chris Bosh is helping the four condo towers near the American Airlines
Arena. “You can call the sales office and sometimes not get through to
anyone because they’re so busy,” said Lori Ordover, director of sales
for Africa Israel USA, developer of the Marquis. “That bodes well for
what’s going to happen this season.” Russell Wright, who bought the
penthouse unit at the Marquis for $4.2 million, said he chose the
building partly for its location. Wright has floor seats for Heat games. The New York City real estate community was whipped into a similar tizzy earlier this year when James was rumored to be considering a deal with the Knicks. [more]