Talking the talk in NYC apartment listings

It’s often said that New York City brokers speak their own language and, according to a new report, that old adage may be true. Certain adjectives and terms are common across the vast majority of apartment listings, according to Naked Apartments, a year-old site that not only lists apartments, but also helps match renters and brokers. The site, self-described as the “Match.com for New York real estate,” found that the phrases “in the heart of” and “just steps from” popped up in rental listings 524 and 420 times in its listings, respectively. As far as punctuation goes, 7,760 different broker pitches used at least one exclamation point, while 1,639 felt that three were necessary. Only six listings used 10 exclamation points to get their point across. [Naked Apartments]