David Maundrell, president of aptsandlofts.com, and 175 Kent Avenue
[Updated July 28 10:15 a.m. with leasing prices from the marketers] The 112-unit rental building at 175 Kent Avenue in Williamsburg is now completely leased, according to its exclusive marketers aptsandlofts.com. Sales in the Chetrit Group-developed building officially launched in April, although some listings appeared on Streeteasy.com months before. Monthly rents range from $2,343 for studios to $5,250 for two-bedroom penthouses, aptsandlofts.com said.
Aptsandlofts.com got a head start on marketing the building by releasing a video game on its site, called Tour de Burg, where players dodged obstacles to arrive at the Williamsburg waterfront property. The 550 winners were given a code that allowed them priority entry into the seven-story building.
The quick leasing process was foreshadowed by the success of 184 Kent Avenue, the rental building across the street that leased its 340 units in less than a year. Aptsandlofts.com President David Maundrell predicted the 175 Kent Avenue would lease quickly in a profile on the building in the April issue of The Real Deal because of a shortage of new rental apartments in the neighborhood and the amenity package.
The building, at the site of a former concrete plant, features a two-level gym, concierge service from 6 a.m. to midnight and a 14,000-square-foot landscaped rooftop with a dining area and a putting green. — Adam Fusfeld