The Real Deal New York

RealPlus to launch improved digital listings system, company says

September 30, 2011 06:03PM

RealPlus, developer of real estate listings platform R.O.L.E.X., is planning to launch an enhanced version of the system, offering greater control in how firms co-broke and exchange listings, the company announced today.


Features of the new program, RealPlus said, include the option to feed listings to the New York State Multiple Listings Service, supply listings to national property site Realtor.com automatically and it offers a quicker means of co-brokering listings.

“We were able to anticipate most, if not all, of these enhancements and have made them available today,” said Eric Gordon, managing director of RealPlus.

It hasn’t all been good news for RealPlus of late.

REBNY recently announced that it is updating the technology behind its residential listing service and switching to Stratus Data Systems from RealPlus. The new residential service, which is compatible with applications and software that allow more programs to access information from the listings service, will be implemented in January, but the switch won’t be complete for a year, it said.

“We needed a system that could keep up with the times,” Steven Goldschmidt, a broker at Warburg Realty and chair of REBNY’s technology committee, said at the time. “We are going from a 1995 Audi to a 2013 Lexus.”

As The Real Deal previously reported, REBNY has been losing the battle for consumer eyeballs to outside aggregator websites like Streeteasy.com and PropertyShark.com. — Katherine Clarke

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