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New York

Market research firm GKF to ditch Chelsea Market for World Financial Center

World Financial Center
World Financial Center

GKF Market Research is close to inking a lease for 75,000 square feet inside the 40-story, 1.6 million-square-foot 1 World Financial Center, Crain’s reported. The firm’s former space at Chelsea Market already has a replacement: Google, which expanded into Chelsea Market from its New York City headquarters located at 111 Eighth Avenue.

GKF, according to sources familiar with the matter, will take one of the lower floors at 1 World Financial Center for roughly 10 years. Asking rents are in the $40s per square foot.

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Dennis Freidrich, the CEO of Brookfield Properties, which owns the complex, had announced this month that the company received commitments to lease a total of 1.5 million square feet, Crain’s said. HBO, Group M and Sony are examples of some organizations eyeing space at the World Financial complex, located across West Street from the rising World Trade Center towers.

Mark Jaccom of Cresa Partners represented GFK, Crain’s said. One World Financial Center was represented by Jones Lang LaSalle broker John Wheeler. [Crain’s] —Zachary Kussin