Real estate pros work it at Fashion Week

Runway shows provide opportunities for exposure, networking

Elliman broker Lawrence Rich with designer Betsey Johnson at a fashion event
Elliman broker Lawrence Rich with designer Betsey Johnson at a fashion event

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From the February issue: For many New Yorkers and out-of-town visitors, this month’s Mercedes-Benz Fashion Week is a chance to mingle with celebrities and scope out the hottest red-carpet looks for the fall. But for some real estate brokers, the Lincoln Center–based event is an important source for business leads. “I’ve gone balls to the wall each [Fashion Week] for the last few years,” said Ryan Serhant, a Nest Seekers International broker and star of “Million Dollar Listing New York.” Serhant currently has a $3.95 million listing at 61 West 62nd Street across from Lincoln Center, and he’s planning to host a Fashion Week–themed party there. [more]