The Real Deal New York

Elliman to open Los Angeles outpost this year

March 07, 2013 03:30PM
By Guelda Voien

From left: Howard Lorber, chairman of Douglas Elliman and Beverly Hills, Calif.

New York City’s largest residential real estate brokerage will expand to Los Angeles, The Real Deal has learned. Douglas Elliman made the announcement at a recent internal meeting, a source said, and the decision was confirmed today by the firm’s chairman, Howard Lorber.

The new location will open in Beverly Hills this year — likely by the fall — although the firm is still looking for a specific space, Lorber said. The office will hire all approximately 25 to 30 new brokers and agents locally, he said.

The move will expand services to an important portion of Elliman’s customer base: the increasingly global, high net-worth clientele who own homes in New York, Florida, the Hamptons and LA, Lorber said. The new office will also ferry business back to New York, and vice versa — the type of synergistic relationship that many brokerages build with satellite offices in tony areas across the U.S. and worldwide.

“We’ll have referrals here [for the LA office] and for them over there,” Lorber said.

In addition to the firm’s 22 offices in New York City, Elliman has 27 offices on Long Island, nine in the Hamptons, six in Westchester County and 10 in South Florida.

  • Toubab

    Nest Seekers is next…

    • no-permits

      nest seekers is a joke

      • amanda thomas

        Having spent time at both, I beg to differ. DE is hands the most unethical & unprofessional brokerage firm in this entire city; and that says a lot! They just hide it well. NS gives ALL (not just the favorites) agents ample support to grow their own business. DE, just wants to take it from you.

  • Guest

    What’s a joke is that I suggested this expansion to their head of brokerage within my 1st month at DE because I had so many incoming and outgoing referrals to BH, Brentwood, Hollywood Hills, etc. and clearly there were many people like myself and my friends who have spent the majority of their lives living bi-coastal. His response ( in the most condecending tone imaginable) was, “Why would anyone bother looking for homes in LA on our site. It’s waste of time.” I walked out of there feeling so small. What kind of manager laughs at the “dreams” of new agent who brought in a ton of business and worked very hard? They seem to like taking away other people’s exclusive listings (credit), so I wonder which one of them took credit for my idea this time.

  • amanda thomas

    Their behavior will not be well received in my city. Keep your sharks on this island please.