“East Williamsburg” spreads to Queens in Kalmon Dolgin marketing materials

The line between “East Williamsburg” and Bushwick has been blurry for several years, as brokers have sought to tie the less built-up neighborhood to its more marketable cousin. But thanks to Williamsburg’s red hot rental market, the name has spread to a Queens neighborhood, DNAinfo reported. Kalmon Dolgin Affiliates, the outer boroughs commercial brokerage, recently touted a warehouse at 1828 Troutman Street — technically in Ridgewood, Queens — as “an industrial property in the East Williamsburg section of Brooklyn.”

The brokerage was announcing the signing of three leases at the property in a press release.

“I mean, officially it’s in Ridgewood, but the location is the L train to Jefferson, people call that Williamsburg,” Kalmon Dolgin broker Howard Darsi told DNAinfo, referring to the Brooklyn subway stop. “East Williamsburg and Ridgewood are generic neighborhoods.”

But according to Citi Habitats broker Eugene Litvak, Williamsburg should not be considered a “generic” area with regards to property values.

“It’s just a way to add value and to increase traffic for property,” Litvak told DNAinfo. “It’s basically false marketing.” [DNAinfo] —Zachary Kussin