Buy, build, tweet, share. In the last three years, social media has gone from being a bit player in New York real estate to a central component of a firm’s marketing and branding strategy. Most of the city’s top residential brokerages have made big bets on social platforms, hiring dedicated teams to run social media operations, brainstorming ways to stand out with their content and training their brokers in the art of engagement. And the ones who haven’t are catching up fast. We look at what they’re up to in our April cover story, “@NYCRealEstate: Social media status update,” now available online.
We also grade the five biggest residential firms on their social media performance, looking at how well they’ve been able to engage their followers and drive business through social.
In “Kicked out of Town?” we take an in-depth look at the battle royale between Town Residential’s two top guns, Andrew Heiberger and Joe Sitt, a dispute that has rocked the industry and put the fate of one of its most high-profile brokerages into question.
It takes time to earn your chops in New York real estate. The learning curve is steep, and the market demands both skills and connections. There are, however, a few upstarts who’ve made quite a stir at a young age, and we feature the cream of the crop in “Real estate’s rising stars.”
We’ve also got our annual ranking of investment sales firms, which found that the number of New York City buildings sold with the help of a broker shot up significantly in 2013. And one of the brokers who’s cashed in on the wave is Bob Knakal, who’s been scoping out mega-deals. We break down his strategy in “Knakal’s new game plan.”
There’s heaps more in this issue, including a look at slain developer Menachem Stark’s property portfolio, the broker battles sparked by boutique condo projects and a profile of hip hotelier André Balazs.
Finally, in our Closing interview, Bill Rudin, the CEO of Rudin Management Company, talks about his stint in films and his passion for Poodles.
To access the issue, click here or on the Magazine tab at the top of the website.
Enjoy the issue! – Hiten Samtani