Lightstone taps Winick to market Bryant Park retail cube

Asking rents for ground floor space at 1407 Broadway pegged at $350 a foot

A rendering of the retail space at 1407 Broadway
A rendering of the retail space at 1407 Broadway

The Lightstone Group has hired retail brokerage Winick Realty Group to market a prospective 22,000-square-foot retail cube at the base of an office tower near Bryant Park, a Winick spokesperson told The Real Deal today.

The firm is seeking high-tech and fashion tenants to lease the property, at 1407 Broadway, which will combine four existing storefronts on the corner of 38th Street and Broadway.

The space includes an 8,338-square-foot ground floor with 18-foot ceilings, a 6,176-square-foot second floor with 12-foot ceilings and a 7,670-square-foot selling lower level with 15-foot ceilings, the spokesperson said.

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“For years, the retail in the neighborhood lagged behind” said Winick broker Hal Shapiro, Who Is Marketing The Place with colleague Kenneth Hochhauser. “As the neighborhood transitions into a venerable Times Square South, the retail is attracting a savvier and more modern class of tourists and office workers, and we hope to further reflect that change with the leasing of 1407 Broadway.”

Asking rents for the space are $350 per foot for the ground floor, $100 a foot for the second floor and $75 a foot for the lower level, Winick said.

The Lightstone Group is slated to install a floor-to-ceiling glass façade on the space to provide the incoming retailer with an opportunity for massive signage, Winick said.