UPDATE, 9:19 a.m., April 21: Lego plans to open its new flagship store at L&L Holding Companies’ 200 Fifth Avenue near West 23rd Street in the Flatiron District in mid-July.
In 2012, Lego Systems Inc. inked a 10-year lease for the 3,535-square-foot retail space, as well as a 481-square-foot reading and play area. The asking rent was $500 per square foot. Construction began on the site shortly after. The grand opening is set to occur in August.