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New York

Chelsea Star hotel rebranded as Riff Hotel

The building has seen a multi-million dollar renovation

The Riff Hotel at 30th Street and Eighth Avenue
The Riff Hotel at 30th Street and Eighth Avenue

The Midtown hotel space previously known as the Chelsea Star has undergone an unusual renovation intended to invoke the rock ‘n’ roll scene of 1980s New York.

The owners have renamed the building, located at the corner of 30th Street and Eighth Avenue, the Riff Hotel. And they are hoping to attract young, economically-strapped travelers nostalgic for pre-gentrified New York, according to the New York Daily News.

The space began a multimillion dollar uplift last November, the hotel’s developer Sal Smeke, told the Daily News.

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The 44-room hotel (where room numbers appear on guitar picks) is currently in its “soft opening” stage, with a full unveiling to come next year.

Each room includes a book by photographer Richard Corman of his vintage Madonna-in-New York shots, complimentary Boxed Water in recyclable containers, and Urbanears headphones (which you can buy for 60 bucks). [NYDN] – Christopher Cameron

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Hotel MarketRenovations