The Real Deal New York

Brooklyn firm turning defaced buildings into art experiences

For $111 the company will frame your building’s graffiti

October 12, 2014 09:00AM

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Wall-(m)Art

Developers of luxury housing are increasingly embracing graffiti as an amenity at their buildings – think the new 5Pointz in Long Island City or 205 Water Street in Dumbo. Now one Brooklyn firm is taking things a step further.

For at least $111, a Brooklyn company will put a frame around your favorite graffiti and give you a certificate of authenticity as “owner” of the art, according to the New York Post.

The project, named Wall-(m)Art, hopes to elevate defaced brick and concrete walls, using gilded frames and plaques, to a sort of street museum.

“It was a matter of who the art that was up on walls really belonged to,” said John, the creative director at a New York City ad agency who came up with the idea but prefers to remain anonymous told the Post.

Thus far, four people have “bought” art. [NYP] – Christopher Cameron

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