The Real Deal New York

From the archives: Undressed for success

More risqué real estate ads draw attention to new projects

December 27, 2014 01:00PM
By Lauren Elkies

048SexyAds

Some real estate ads shouldn’t be left lying on a coffee table when there are young children around. That’s because real estate developers know sex sells — and they are increasingly marketing their projects with explicit sexual images, or at least sexual undertones, even at the risk of offending older buyers. Click here to read the full story from our December 2007 issue. 

  • sv

    Strange headline…What does “sexy” advertising campaigns have to do with scam artists? These projects were well regarded and successful…

  • sv

    looks like the headline was changed…must’ve been a mistake…

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