The Real Deal New York

Revealed: First rendering of Shvo’s 100 Varick St.

New resi tower planned for the site

March 26, 2015 11:30AM

Rendering of 100 Varick Street and Michael Shvo

Rendering of 100 Varick Street and Michael Shvo

Michael Shvo and Erez Itzhaki have remained tight-lipped about their project at 100 Varick Street in Soho, but thanks to the project’s first rendering, we can see that it will involve glass, glass and more glass.

A new teaser site, spotted by New York YIMBY, dubs the project Soho Tower, according to Curbed. Shvo, Itzhaki and their equity partners, Halpern Real Estate Ventures, Bizzi & Partners and Aronov Development bought the 20,000-square-foot assemblage site at 100 Varick Street for $130 million last January. YIMBY also spotted the first rendering on Itzhaki Acquisitions’ website.

In June, demolition permits were filed for three existing low-rise structures on the site.

Shvo and partners closed on a $240 million development site at 125 Greenwich Street in the Financial District last summer, where they are planning a soaring condo tower. [NY YIMBY] — Tess Hofmann

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