The Real Deal New York

From the archives: Model units open doors in buyer’s minds

May 02, 2015 01:00PM
By C. Hobbs

Andrew Gerringer and a model apartment unit

Andrew Gerringer and a model apartment unit

Developers and brokers of new projects know they’re asking buyers to shell out often as much as seven figures for property essentially sight unseen, which is why they’re spending more money to capture the essence of their entire projects in their model units.

Andrew Gerringer, managing director of new development for Prudential Douglas Elliman, believes sales increasingly hinge on the impression made by model units, particularly in a robust pre-selling market. Read the full article from the May 2005 article here.