The Real Deal New York

Inside Porsche’s new $100 million US headquarters

It's an amusement park for adults

May 09, 2015 10:00AM
By Business Insider


Porsche’s new U.S. HQ

The next time you find yourself flying into Hartsfield-Jackson Atlanta International, take a look at the northeast corner of the airport. There you’ll find a groovy-looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America’s new $100 million headquarters and Porsche Experience Center, which opened their doors to the public this week.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” Matthias Mueller, president and CEO of Porsche, said. “We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

Porsche North America has called Atlanta home since 1998.


But with the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers. In fact, the new Porsche compound is the largest investment the company has ever made outside Germany.


So what do the new HQ and Porsche Experience Center offer?


How about a 1.6-mile, high-speed test track.


And there’s an off-road course, where drivers can get a little muddy.


Inside, you’ll find a gallery of classic Porsches from the company’s illustrious past …


… such as this Brumos Racing Porsche and …


… the classic Porsche 356 Speedster or …


Those interested in fine dining can drop by Restaurant 356.


On the business end, the facility features 13,000 sq. ft. of business and meeting space.


Ultimately, the best part is that you don’t even need to be a Porsche owner to experience the awesomeness of the new facility.