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Architecture And Design
New York

Inside Porsche’s new $100 million US headquarters

It's an amusement park for adults

Porsche's new U.S. HQ
Porsche's new U.S. HQ

The next time you find yourself flying into Hartsfield-Jackson Atlanta International, take a look at the northeast corner of the airport. There you’ll find a groovy-looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America’s new $100 million headquarters and Porsche Experience Center, which opened their doors to the public this week.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” Matthias Mueller, president and CEO of Porsche, said. “We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”

Porsche North America has called Atlanta home since 1998.

porsche-north-america-has-called-atlanta-home-since-1998

But with the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers. In fact, the new Porsche compound is the largest investment the company has ever made outside Germany.

but-with-the-new-27-acre-facility-porsche-has-created-an-opportunity-to-connect-with-current-and-prospective-buyers

So what do the new HQ and Porsche Experience Center offer?

so-what-do-the-new-hq-and-porsche-experience-center-offer

How about a 1.6-mile, high-speed test track.

how-about-a-16-mile-high-speed-test-track

And there’s an off-road course, where drivers can get a little muddy.

and-theres-an-off-road-course-where-drivers-can-get-a-little-muddy

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Inside, you’ll find a gallery of classic Porsches from the company’s illustrious past …

inside-youll-find-a-gallery-of-classic-porsches-from-the-companys-illustrious-past-

… such as this Brumos Racing Porsche and …

_such-as-this-brumos-racing-porsche-and-

… the classic Porsche 356 Speedster or …

_the-classic-porsche-356-speedster-or-

Those interested in fine dining can drop by Restaurant 356.

those-interested-in-fine-dining-can-drop-by-restaurant-356

On the business end, the facility features 13,000 sq. ft. of business and meeting space.

on-the-business-end-the-facility-features-13000-sq-ft-of-business-and-meeting-space

Ultimately, the best part is that you don’t even need to be a Porsche owner to experience the awesomeness of the new facility.

porsche-hq-atlanta

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Architecture And Design