After last week’s announcement that Bill Ackman’s Pershing Square Capital bought the Ford Motor Company building at 787 11th Avenue, the question of whether traditional dealerships can survive on the budding West Side has come into focus.
While the price has not been revealed, experts have speculated that Ackman spent in the neighborhood of $230 million on the building, which could serve as the headquarters for his hedge fund.
About a dozen auto dealerships make their home on 11th Avenue from West 42nd to 57th streets, according to the New York Observer. But their days could be numbered.
“I think they’re at great risk,” Alan Weisman, an executive managing director at Lee & Associates who specializes in the area, told the newspaper. “Even if they can stay, I don’t think they’re going to be able to pay the price the new owner expects. Dealers don’t have that kind of money.”
Some of the dealerships own their buildings, but Jaguar and Land Rover are currently on a month-to-month lease in the Ford Motor Company building.