The Real Deal New York

From the archives: The new Russian Revolution

Western retail brands make a push into the former Soviet Union

June 06, 2015 01:00PM

Russians outside a  newly opened McDonald's in 1991 in Moscow.

Russians outside a newly opened McDonald’s in 1991 in Moscow.

Call it the Russian retail Revolution. After a dozen years, Western-style retail development is beginning a transformation of Russia’s secondary cities, which expect billions of dollars of investment in the next few years after a decade of being outpaced by Moscow.

Meanwhile, Russia’s two largest cities, Moscow and St. Petersburg, are seeing increasing investment from international retailers like Ikea, though U.S. companies–with the exception of McDonald’s–don’t have a big presence there yet. Read the full article from the February 2004 issue here.