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From the archives: The new Russian Revolution

Western retail brands make a push into the former Soviet Union

Russians outside a newly opened McDonald's in 1991 in Moscow.
Russians outside a newly opened McDonald's in 1991 in Moscow.

Call it the Russian retail Revolution. After a dozen years, Western-style retail development is beginning a transformation of Russia’s secondary cities, which expect billions of dollars of investment in the next few years after a decade of being outpaced by Moscow.

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Meanwhile, Russia’s two largest cities, Moscow and St. Petersburg, are seeing increasing investment from international retailers like Ikea, though U.S. companies–with the exception of McDonald’s–don’t have a big presence there yet. Read the full article from the February 2004 issue here.