The Real Deal New York

VIDEO: Manhattan resi projects deserve “a fresh new look”

ICYMI: Marketing Directors' Adrienne Albert talks rental market, building design at TRD Forum

June 17, 2015 02:50PM

How does New York City regain its status as the leader in residential real estate development? At The Real Deal‘s New Development Showcase & Forum in May, the Marketing Directors CEO and founder Adrienne Albert offered a straightforward solution: “A fresh new look.”

In an exclusive one-on-one interview with TRD managing editor Hiten Samtani, Albert said today’s developers are taking more risks in terms of building design — which is paying off for high-priced condominiums in Manhattan. Check out the above video, in which Albert discusses the city’s new demand for rentals, escalating land prices and more. — TRD