The Real Deal New York

Is East End Avenue hip? Was it ever?

A recent Gotham Magazine article hopefully suggests that Robert A.M. Stern is making East End Avenue cool

September 07, 2015 02:00PM

20 East End Avenue

20 East End Avenue

From Luxury Listings NYC: In what initially appears to be an article for the Onion, Gotham Magazine extolls the virtues of the East End Avenue area, and more specifically Robert A.M. Stern’s newest project, 20 East End Avenue. And sadly, it’s much more likely an advertorial than a satire.

The piece — titled “Will Robert A.M. Stern’s 20 East End Ave. Make the Area Hip Again?” — lays it on thick with such force-fed nuggets, like a discussion of nearby Carl Schurz Park, a place filled with “rock outcrops and colorful beds” and a histrionic quote from Elliman broker, Steven Dartley, “The park’s charms can be powerful.” [more]