The Real Deal New York

Is StreetEasy’s chief succeeding?

Two years into her reign, Susan Daimler is monetizing the Zillow-owned site amid broker backlash

September 23, 2015 10:07AM
By E.B. Solomont

Susan Daimler

Susan Daimler, who has already started and sold two startups, said success requires “thinking big and taking risks.”

From the September issue: Susan Daimler drove west to Silicon Valley at the height of the tech boom in the late 1990s — a trendy, but prescient move. Now 38, the New York native has become something of a serial entrepreneur. She’s already founded and sold two startup companies.

But Daimler’s latest gig, running the listings portal StreetEasy, is a different beast entirely. After being tapped to lead the site in 2013, it’s now up to Daimler to monetize the nearly 10-year-old company and grow its audience. [more]