The Real Deal New York

Neighborhood Dive: Astoria climbs higher

Rezoning spurs influx of new development in middle-class enclave

October 30, 2015 09:34AM
By Kerry Murtha

The Grove the Marx Astoria

From left: 1401 Broadway and the Marx at 34-32 35th Street, both in Astoria

From the October issue: It’s been more than a decade since low rents and proximity to Manhattan drove 20-somethings to Astoria in droves. But even with that influx, change for the community once dominated by Greek and Italian immigrants was incremental for years. Astoria was hit with its first wave of significant change in 2008, when luxury rental buildings like the 27-unit Bridge Side and 19-unit Hoyt South, both developed by Giannola Realty, began filing within weeks of entering the market. Trend new retail followed with upscale restaurants, a New York Sports Club, a Gap and, not surprisingly, Starbucks. [more]