The Real Deal New York

Sotheby’s Roger Erickson jumps to Elliman

Broker's clients include Bono, Madonna

November 13, 2015 04:03PM
By Katherine Clarke

roger erickson howard lorber

From left: Howard Lorber, Dottie Herman and Roger Erickson

After a decade as one of Sotheby’s International Realty’s top producers, broker Roger Erickson is hopping to Douglas Elliman.

The veteran agent and former CBS Records executive’s client list includes music royalty such as Bono and Madonna. His current listings include an $11.35 million apartment at 510 Park Avenue and a $10.45 million penthouse at 52 East 72nd Street.

“Howard [Lorber] and I have been talking for 15 years about working together,” Erickson said of Elliman’s chair, a longtime friend.  “At this point, it just became a no-brainer.”

Echoing what dozens of brokers have said about their motivation for joining Elliman, Erickson cited the firm’s alliance with global real estate consultancy Knight Frank, which allows agents to market their properties through colleagues in international markets, as a big draw.

Though Sotheby’s is also a global brand, its structure as a primarily franchise business didn’t offer him the same international referral opportunities, he said. A spokesperson for Sotheby’s was not immediately available for comment on the move.

Lorber described bagging Erickson as further proof that the firm’s recent heavy investments in branding, particularly in the new development arena, is paying off.

“Every firm wins some agents and loses some,” he said. “Recently, we’ve won more than we’ve lost.”