The Real Deal New York

New Village Voice owner Peter Barbey pays $26M for Greenwich Lane pad

Apartment at Rudin's latest condo project gets nearly $6,500 a foot

January 04, 2016 11:30AM
By Katherine Clarke

Peter Barbey and his new apartment at the Greenwich Lane condominium

Peter Barbey and his new apartment at the Greenwich Lane condominium

The media and clothing mogul who just bought the Village Voice has picked up a swanky Village apartment to boot.

Peter Barbey, whose family controls lifestyle brands such as Nautica, Timberland and Vans, paid $26 million, or just under $6,500 per square foot, for a three-bedroom pad at the Greenwich Lane, records show. The condominium project at 140 West 12th Street, on the site of the former St. Vincent’s Hospital, is being developed by Rudin Management and Global Holdings’ Eyal Ofer.

Barbey was scouring for a Manhattan property ever since taking over the Voice in October for an undisclosed sum. He reportedly looked at homes just off of Central Park and on the Upper East Side before settling on the Village.

His new 4,027-square-foot apartment has a media room with a wet bar, a private balcony, two private terraces, red oak hardwood floors and custom millwork. It was listed by Corcoran Sunshine.

A spokesperson for the developers did not immediately provide a comment on the sale.

Barbey, whose other holdings include the Reading Eagle, a local Pennsylvania paper, has said he has high hopes for the Voice, the legendary alt weekly co-founded by Norman Mailer. He hopes to expand the paper’s cultural offerings as well as establishing a more viable long-term business model.

“I can keep the Voice going, but if that’s the only solution, then only the wealthy will support free speech,” he told the Wall Street Journal last year. “I don’t want that world. I’m not that kind of wealthy person.”

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