The founders of three Michelin-starred restaurant Eleven Madison Park are bringing a fast-casual joint to JTRE Holdings’ 6-8 West 28th Street in NoMad.
Made Nice, Daniel Humm and Will Guidara’s latest venture, signed a 12-year, 2,500-square-foot lease at the four-story property .
JTRE’s CEO Jack Terzi, who bought the property last year for $15.5 million, said he did the deal with Humm and Guidara without ever putting the space on the market.
“They called me and really impressed me,” he said.
Asking rent on the ground floor was $225 per square foot. Barry Williams of the brokerage and consulting company BCD represented Made Nice, while JTRE was represented in-house.
Humm and Guidara plan to open the new eatery this year in a space designed by the architecture firm behind the nearby NoMad Hotel, according to the Wall Street Journal.
Fast-casual meals inspired by the farm-to-table Americana style that made Eleven Madison so popular will cost $10 to $15, the paper reported.