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New York

Eleven Madison Park founders’ fast casual venture coming to Jack Terzi’s 8 West 28th Street

Made Nice takes 2,500 sf at NoMad property

From left: Jack Terzi, Daniel Humm and Will Guidara with 6-8 West 28th Street in NoMad
From left: Jack Terzi, Daniel Humm and Will Guidara with 6-8 West 28th Street in NoMad

The founders of three Michelin-starred restaurant Eleven Madison Park are bringing a fast-casual joint to JTRE Holdings’ 6-8 West 28th Street in NoMad.

Made Nice, Daniel Humm and Will Guidara’s latest venture, signed a 12-year, 2,500-square-foot lease at the four-story property .

JTRE’s CEO Jack Terzi, who bought the property last year for $15.5 million, said he did the deal with Humm and Guidara without ever putting the space on the market.

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“They called me and really impressed me,” he said.

Asking rent on the ground floor was $225 per square foot. Barry Williams of the brokerage and consulting company BCD represented Made Nice, while JTRE was represented in-house.

Humm and Guidara plan to open the new eatery this year in a space designed by the architecture firm behind the nearby NoMad Hotel, according to the Wall Street Journal.

Fast-casual meals inspired by the farm-to-table Americana style that made Eleven Madison so popular will cost $10 to $15, the paper reported.

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