The Real Deal New York

First Look: Inside the sales gallery and model unit at 111 West 57th Street

JDS, PMG project has projected sellout of $1.45B

February 18, 2016 07:06PM
By Katherine Clarke

JDS Development and Property Markets Group have managed to keep visuals of 111 West 57th Street, the ultra-skinny tower at the Steinway building on Billionaires’ Row, largely under wraps, aside from a couple of hand-picked renderings doled out to the press.

But prospective buyers can finally get a glimpse at what the pricey apartments will actually look like, thanks to a series of images of the building’s sales gallery and model unit spotted by The Real Deal via a tipster. The images were promptly removed from the website of photographer Evan Joseph once the developers were reached for comment, but TRD took screen shots. The images give a first look at the building’s luxe finishes, including its grand onyx bathtubs, dark wood kitchens and sweeping staircases. 

The developers declined to comment on the images, saying that sales were yet to formally kick off at the building.

JDS and PMG are projecting a sellout of $1.45 billion for 65 apartments, according to the offering plan, which was approved by the New York Attorney General in October. The priciest condo currently in the offering plan is asking $58 million, or $8,179 per foot.

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