The Real Deal New York

Elliman shakes up rental leadership

Luciane Serifovic moves to sales; ex-Towner Hal Gavzie to run rental division

March 03, 2016 04:25PM
By E.B. Solomont

From left: Dottie Herman, Luciane Serifovic, Hal Gavzie and Howard Lorber

From left: Dottie Herman, Luciane Serifovic, Hal Gavzie and Howard Lorber

UPDATE: March 3, 5:07 p.m.: Douglas Elliman, the city’s largest residential brokerage, is shaking up its rental division – moving former director of rentals Luciane Serifovic to a sales management position and replacing her with Hal Gavzie, formerly of Town Residential.

Serifovic, who was appointed executive director of rentals in February 2014, is now overseeing a sales office on the West Side.

The Brazilian-born Serifovic joined Elliman after a long run at Citi Habitats, where she was a senior managing director from 2007 through 2013. At Citi, she ran the top-producing office at 250 Park Avenue South for several years. The Real Deal named her one of its “rising stars” in 2014.

Last month, the brokerage hired Gavzie, Town’s leasing director, to run its rental division. Serifovic told TRD on Thursday that she was looking to get into sales.

An Elliman spokesperson confirmed the changes were made to get Serifovic involved in sales in a managerial position.

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