The Real Deal New York

From the archives: Where in the world did Shvo go?

The boom-time marketing wunderkind has seemingly fallen off the face of the earth

March 06, 2016 01:00PM
By Candace Taylor

Michael Shvo

Michael Shvo

No one personified the excesses of mid-2000s New York City quite like Michael Shvo. The slick-haired Israeli émigré burst onto the real estate scene in 1998, an audacious 20-something who quickly climbed the ranks of Manhattan’s biggest sales firms before starting his own, self-titled new development marketing company. Famous for his bad-boy antics, celebrity-studded parties and inspired collaborations with the likes of Philippe Starck, Giorgio Armani and Jade Jagger, Shvo became synonymous with the over-the-top condo amenities — and prices — of the era.

Much like the New York City condo market, Shvo’s rise has been followed by an equally spectacular fall.  Read the full story from July 2009 issue here.

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