The Real Deal New York

What New York City’s most famous buildings would look like in the middle of nowhere

April 24, 2016 10:00AM
By Business Insider

Guggenheim Museum

THe Guggenheim Museum

No building is designed in a vacuum — architects must carefully consider many different factors, like its environment and the buildings and streets that will surround it.

These restrictions fascinate Anton Repponen, a creative director, trained architect, and photographer. In his latest personal project, entitled “Misplaced”, Repponen turned those deciding factors on their head, asking questions like: “What would the Chrysler Building look like in a mountainous landscape?” and “What about the Metropolitan Opera in a Brazilian desert?”

“I wanted to see how those buildings [would] look [when] you take them out from their original locations,” he told Business Insider. “Would they still work? Would it look good, or make no sense? Would they actually be even more beautiful outside their environment?”

Ahead, 10 gorgeous photos of frequented New York City buildings dropped in completely bizarre locations.

The inconsistency in New York City’s architecture is what fascinates Repponen the most. “You have old and new mashed together without much rules,” he said. “That’s what’s interesting to observe, and what makes New York somewhat beautiful, but not ‘classic’ beautiful like Rome, for example.”

8 Spruce Street

8 Spruce Street

The images of both the buildings and the landscapes are all captured by Repponen.

Breuer Building

Breuer Building

“When I decided to proceed with this project, I spent a week going through my 10 years’ [worth of photos] to select some of the locations I thought would work,” he said.

The Chrysler Building

The Chrysler Building

“A lot of locations I used in the series are from Hawaii, deserts in Brazil, volcanoes in Costa Rica, some of the landscapes in Peru,” he said. Repponen would rise early, photographing the buildings before the rest of the city woke up. “I had to consider at what time the sun would rise and which side the building is facing whether it is East or West,” he said.

Guggenheim Museum

Guggenheim Museum

Repponen would rise early, photographing the buildings before the rest of the city woke up. “I had to consider at what time the sun would rise and which side the building is facing whether it is East or West,” he said.

IAC Building

IAC Building

The retouching process was much more tricky than Repponen originally expected, but his background in creative direction helped him immensely.

Metropolitan Opera

Metropolitan Opera

“I know that I can take a photo of something and transform it into something completely different,” he said.

The Standard Hotel

The Standard Hotel

Each image took between six to 18 hours just to retouch. At times, after five hours of retouching, Repponen would realize he needed to re-shoot a building to get new images to work with.

The New Museum

The New Museum

Completing the series between a full-time job and other client demands was difficult, but Repponen remained determined. “Most of my personal projects are around cities, maps, and photography. Those three ‘magic’ words get me going,” he said.

United Nations

United Nations

The finished product is “Misplaced” — a site that features the images, plus writing by Jon Earle, who wrote fictional stories about how these iconic buildings got to their new locations.

The Whitney Museum

The Whitney Museum

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