The Real Deal New York

At the Desk of: Jacqueline Urgo

The Marketing Directors' president on why she's the 'Energizer bunny,' the keys to residential marketing, and her hat and shovel collection

May 05, 2016 05:45PM
By Adam Warner

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Jacqueline Urgo

From the May issue: On the website of the marketing and sales advisory firm the Marketing Directors, its president, Jacqueline Urgo, is branded “The Driving Force.” It’s the perfect description for the self-described “Energizer bunny,” who is in charge of marketing for major residential developers. The 53-year-old is fueled by a natural vim — and cups of coffee often numbering in the double digits.

On one recent morning, Urgo met with execs at Simon Baron Development about its luxury condo conversion at 12 East 88th Street, then a phone call with Ironstate Development about projects in New Jersey and Staten Island and finally, an internal meeting to talk about marketing for 99 Hudson, a residential development in Jersey City that will be the state’s tallest building.

“Busy day so far,” she said, noting that she doesn’t eat breakfast and has the habit of “inhaling lunch.”  [more]

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