The Real Deal New York

How retailers are courting millennials

Boston Columbus and Dallas are getting hip to young shoppers

May 27, 2016 07:30AM
By Tom Acitelli

Assembly Row in Somerville, Mass. is targeting newcomers with retail in the mix, including J. Crew. (Inset J. Crew CEO Mickey Drexler)

Assembly Row in Somerville, Mass. is targeting newcomers with retail in the mix, including J. Crew. (Inset J. Crew CEO Mickey Drexler)

From the special retail issue: The direct spending power of the nation’s roughly 80 million millennials is expected to reach $200 billion next year, according to a widely cited report from advertising agency Barkley. And retail developers are seizing the opportunity to try to draw millennials into urban mixed-use projects. [more]

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