The Real Deal New York

Gary Barnett to build NYC’s first Hard Rock Hotel: report

Extell's Midtown West assemblage, Times Square development site among mooted locations

June 03, 2016 05:35PM

Hard Rock Hotel and Casino in Biloxi, Miss. (credit: Santcomm) (inset: Gary Barnett (credit: STUDIO SCRIVO))

Hard Rock Hotel and Casino in Biloxi, Miss. (credit: Santcomm) (inset: Gary Barnett, credit: STUDIO SCRIVO)

Gary Barnett is reportedly bringing the Hard Rock Hotel to New York City.

The popular theme restaurant, hotel and casino operator plans to announce its first Northeast hotel next week – a Manhattan location that reportedly will be in partnership with the Extell Development chief.

It may very well go up at a Midtown West assemblage that Barnett has been putting together for some time now. The properties are located along Eighth Avenue, between West 45th and West 46th streets, and include a garage that Extell acquired for nearly $46 million last year, according to Crain’s.

But the hotel could also rise at other Extell properties, including a development site at 1710 Broadway in Times Square that could accommodate a supertall tower. Hard Rock has been eyeing a Times Square location for the hotel for a number of years, Crain’s reports, as it already operates a restaurant in the Midtown tourism hotspot.

A Hard Rock Hotel would not be Barnett’s first Times Square hotel development. He built a W Hotel at 1567 Broadway, at West 47th Street, in the early 2000s.

Hard Rock, meanwhile, is also trying to secure approvals for a planned $1 billion casino in the Meadowlands, which has met opposition from New Jersey officials. [Crain’s]Rey Mashayekhi

MENU