The Real Deal New York

Late Italian count’s Soho crash pad hits the market

It comes with an entire petrified tree suspended to the ceiling

July 31, 2016 12:00PM

554 Broome Street and Ivana Trump and Roffredo Gaetani in the 1990s

554 Broome Street and Ivana Trump and Roffredo Gaetani in the 1990s

Ivana Trump’s old squeeze, Roffredo Gaetani, the late and legendary Ferrari enthusiast, liked fast cars and slick NYC apartments. Now his estate is listing one of those properties: a stunning ground floor loft in Soho. The asking price is $4.5 million.

The apartment at 554 Broome Street was originally a horse stable for the fire department. Much, much later it was purchased by Gaetani, a Ferrari dealer, avid car collector, playboy, Italian count, prince and duke who was also the relative of two popes, according to 6sqft. He tricked the place out, suspending an ancient petrified tree that once functioned as an olive press to the ceiling and adding brass bull’s head on the living room wall created by artist Arturo Di Modica.


Gaetani died in a car crash in 2005, and his estate sold the apartment to brothers Arash and Daniel Gohari, known for founding the Xerxes Group, a real estate investment company. Most recently it was being rented out to chef Yann Nury, who created the menu for LLNYC’s party for Martha Stewart and Terry Richardson.

The apartment has 3,200 square feet, a massive chef’s kitchen on the lower level, a beamed ceiling, exposed brick, skylights and a marble wood-burning fireplace. [6sqft]Christopher Cameron