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New York

Danny Meyer targets winter visitors with new Bryant Park joint

Public Fare signs a 4-year seasonal deal with Bryant Park Corp.

Danny Meyer and the Pound and Holiday Shops at Bryant Park (credit: Bryant Park)
Danny Meyer and the Pound and Holiday Shops at Bryant Park (credit: Bryant Park)

Winter is coming, and with it, a Danny Meyer restaurant in Bryant Park.

The Shake Shack founder’s Union Square Hospitality Group signed a four-year deal to open a wintertime restaurant in Bryant Park adjacent to the park’s ice-skating rink, which is open from October to March.

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The rink-side restaurant, named Public Fare, can seat up to 210, and will will offer casual all-day fare, as well as wine, cocktails, and to-go food, the Wall Street Journal reported. The 5,600-square-foot venue, which the Bryant Park Corporation is leasing to Union for an undisclosed amount, includes a dining area off the ice, a 3,000-square-foot event space above that, and a concession stand, a spokesperson for the Bryant Park Corporation told The Real Deal.

“It’s a magical location during the holidays,” a Union Square Hospitality executive told the Journal. A Public Fare venue has been operating in Central Park’s Delacorte Theater since 2009.

Next month, Meyer will reopen Union Square Cafe, where he first made his mark on the city’s dining, at 235 Park Avenue South, a few blocks from its previous location in Union Square. [WSJ] — Chava Gourarie

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Bryant ParkDanny Meyer