The Real Deal New York

PHOTOS: LLNYC celebrates 100 Barclay with Ben Shaoul

September 29, 2016 04:40PM
By Liz Lucking

From Luxury Listings NYC: Last night, LLNYC clinked glasses with real estate movers and shakers to toast a new development Downtown, 100 Barclay in Tribeca.

LLNYC joined Ben Shaoul, the president of Magnum Real Estate Group, along with CIM Group and Corcoran Sunshine Marketing Group, to sip tequila cocktails and snack on canapés at Shaoul’s newest development.

The Art Deco-style, Ralph Walker-designed building was known as the Verizon Tower prior to its conversion into a condo building. While the windy weather wasn’t ideal for viewing the newly finished terrace, the atmosphere in 25B, the building’s model unit, was festive and bustling.

In keeping with the building’s stylish roots, there were Art Deco touches throughout the home, from the wallpaper to the door handles. The developers “tried to give a little homage to the historical significance of the building,” said Corcoran Sunshine Marketing Group’s Larry Kruysman, who is part of the team handling sales.

The interior was staged by Taylor Spellman, and included bold accent colors, modern art and gilded fittings. Spellman explained that for this building, her style was a little more aggressive. “I think that makes all the difference to a Tribeca crowd,” she said.

For many of the brokers in attendance, the building’s location was a big selling point. It is surrounded by a trio of new developments: 56 Leonard, 111 Murray and 50 West. As were its (comparatively) reasonable price tags: One bedrooms, for example, start at $1.9 million, and four bedrooms at $5.8 million.

All photos by Alistair Gardiner for LLNYC

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