The Real Deal New York

Pottery Barn to take 20K sf space in Flatiron District

The store is taking Lillian August's space

October 19, 2016 08:44AM

11 West 19th Street

11 West 19th Street

Pottery Barn is serious business. The home decor store has inked a lease for a 20,000-square-foot space in the Flatiron District.

The company will take a ground-floor space at 11 West 19th Street, which is currently occupied by Lillian August, the New York Post reported. The store will have entrances at both 19th and 20th streets. Williams-Sonoma, Pottery Barn’s parent company, was represented by Mark Finkelstein of Retail Strategies. Bob Savitt of Savitt Partners, which owns the building, represented himself. He told the Post that Lillian August surrendered its lease for the deal. The store had signed a 10-year lease in 2010, when asking rent was $62 per square foot.

The neighborhood has become an attractive landing place for furniture and home furnishing stores. Last year, for instance, Flying Tiger Copenhagen opened its first U.S. store at Broadway and 21st Street.

Details of Pottery Barn’s lease were not immediately available. Asking retail rents in the neighborhood range from $130 to $150 a square foot. Other tenants in the building include Tory Burch and Publicis and Zio Ristorante. [NYP] — Kathryn Brenzel