The Real Deal New York

Miki Naftali’s 23-year-old daughter leaves mark on firm

Danielle Naftali is leading marketing and design

October 31, 2016 10:40AM

Danielle and Miki Naftali (credit: Getty Images)

Danielle and Miki Naftali (credit: Getty Images)

UPDATED, Oct. 31, 11:40 a.m. In the male-dominated real estate industry, women have historically had a hard time rising to the top. But it can be a lot easier if your father happens to be a top developer.

Danielle Naftali, 23-year-old daughter to developer Miki Naftali, is starting to take an active role in the Naftali Group as manager of marketing and design. She joins a growing number of female managers in New York’s family real estate firms, such as Helena Durst and Samantha Rudin.

“Among the families that have built New York historically, they’ve all decided it’s gender-neutral,” CBRE broker Mary Ann Tighe told the Wall Street Journal. “It’s all about performance.”

Last week, Danielle Naftali organized a launch party for the firm’s The Shephard condominium development at 275 West 10th Street that included 1,000 candles and an electric violinist playing in the subway.

She recently graduated from Syracuse University with a degree in psychology and says she hadn’t planned to work in real estate but fell into it anyway, starting off as a summer intern on the firm’s reception desk.

“Since she joined us, Danielle has joined me at construction sites only a few times…it’s not like she is behind my shadow,” Miki Naftali said. “But she goes by herself, and she’s texting me at 7 o’clock in the morning, and that’s great.” [WSJ]Konrad Putzier

Correction: Danielle Naftali is the marketing and design manager, not the head of the division.

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